Purplewashing / Lavado lila

Desde mediados de febrero suelen llenarse las bandejas de correo y mensajes privados de las creadoras de contenido feminista, y feministas en general, con montones de solicitudes e invitaciones. Ya sea para participar en eventos, pláticas, conferencias, ponencias, entrevistas, etc. esto solo sucede, obviamente, rumbo a la jornada del 8 de marzo (#8M).

Pareciera que de repente todo mundo está interesado en nosotras y en lo que tengamos que decir, que por fin nuestra voz les importa y será escuchada. Pero no todo lo que brilla es oro. El interés mediático, político y de marketing no es desinteresado ni empático con el movimiento feminista. No sólo buscan cubrir sus agendas y que les hagamos el trabajo duro, sino que además rara vez hay paga por ello.

Y no es que queramos “mercantilizar” o “monetizar” (como ellos) la lucha, sino que todo implica trabajo: desde planear, investigar, redactar y exponer, etcétera. Y cubrir las agendas de estos sectores (que sólo se interesan en nosotras una vez al año – o dos, si tomamos en cuenta el #25N) implica cubrir labores, de cuidados incluso, que ellos no están necesariamente dispuestos a asumir o a valorar.

Purplewashing o lavado lila

Purplewashing es un término acuñado por Brigitte Vasallo que refiere a las acciones populistas y oportunistas de las corporaciones, instituciones, medios de comunicación, etc., para “lavar de morado” sus agendas. Esto en el marco de las fechas más representativas del movimiento de las mujeres por medio de la instrumentalización del feminismo.

Para saber más

Recomendamos dos artículos que hablan al respecto. “Purple washing” o el oportunismo de las causas sociales de Andrea Brea Hernández, y “Purple washing” o acordarse del feminismo cuando interesa de @barbijaputa.


Colectiva Oleaje es un grupo por y para mujeres cuyo principal objetivo es generar espacios para discutir y compartir ideas y experiencias con el fin de generar estrategias para combatir las violencias de género que vivimos a diario.


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